Chief Marketing Officer (CMO) - New Car Financing Division

Join PT. Mandiri Andala Utama as our Chief Marketing Officer (CMO) for the New Car Financing Division in Balikpapan, Kalimantan Timur. This is a unique opportunity to lead innovative automotive financing strategies in one of Indonesia’s fastest-growing financial sectors. As the CMO, you will spearhead marketing initiatives that drive customer acquisition, retention, and satisfaction, leveraging data analytics and cutting-edge digital marketing tools.

In this role, you will work closely with cross-functional teams to develop and execute marketing campaigns that enhance brand visibility and loyalty. Your daily tasks will include market research, campaign strategy, performance tracking, and stakeholder management. With a strong background in automotive finance and a proven track record in marketing leadership, you will be instrumental in shaping the future of our new car financing division.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive customer acquisition and retention.
• Lead market research and analysis to identify trends and opportunities in the automotive finance sector.
• Manage and optimize digital marketing campaigns using tools like Google Ads, Meta Ads, and CRM systems such as Salesforce.
• Oversee brand management activities to ensure consistent messaging and a strong market presence.
• Collaborate with sales, product, and operations teams to align marketing efforts with business objectives.
• Monitor campaign performance and provide data-driven insights to inform strategic decisions.
• Build and maintain key relationships with stakeholders, including partners, vendors, and industry influencers.
• Stay updated with industry trends and best practices in marketing and automotive finance.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 10 years of experience in marketing, with a strong focus on automotive finance or related industries.
• Proven track record of leading successful marketing campaigns and achieving measurable results.
• Deep understanding of digital marketing tools and platforms, including Google Ads, Meta Ads, and CRM systems.
• Excellent analytical and strategic thinking skills, with the ability to interpret data and drive decision-making.
• Strong leadership and communication skills, with the ability to inspire and motivate teams.
• Professional certification in marketing (e.g., Google Ads Certified, Meta Blueprint) is a plus.
• Familiarity with the Indonesian automotive and financial markets is advantageous.

🛠️ Keahlian

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